Human marketing, built to scale.

For businesses with a product that's hard to explain, or no marketing system at all. We make it clear, then make it keep happening.

Presenting at the InfoCapital briefing
InfoCapital briefing
A hand holding a cocktail in afternoon sun
One shoot. A month of posts, pages and emails.
Mischief Cocktails bottles on Bondi Beach
Mischief Cocktails

We bring the plan, the content and the follow-through.

Most businesses that call us are in one of two spots.

Your product is hard to explain.

Clever tech, a complicated tool, a long sales cycle. We turn it into stories, demos and content that people actually get.

You don't know where to start.

No plan, no rhythm, no system. We work out what matters, set it up and get you from zero to one.

Attendees talking at a client briefing
InfoCapital, Sydney
First sip at Kemeny's
Kemeny's, Bondi
Panel at a client briefing
On the panel
A hand holding a cocktail in afternoon sun
Product shoot
First sips at Native Drops
Native Drops, Bondi Beach
Attendees after the session
After the talk

What we do

AI where it saves you time. People where it counts. No slop.

Marketing
Positioning, messaging and a plan you can actually follow.
Content
Video, social and web content that sounds like you, without hours on camera or days in the edit.
Systems
CRM, email and automation, so every lead gets followed up without you chasing it.
See what we do
A presenter walking a room through an analytics product
People mingling at a client event

Who's behind Trendline

Trendline is run by Tim Alexander. Tim has worked across sales, marketing and product management in technology companies. Some were genuinely tricky and nuanced, like tax and analytics software. Others were places where getting the brand right was non-negotiable, like Splash and Goldcast.

He's made a career out of understanding how systems and integrations actually work, and caring about the real-world result, not just connecting one tool to another.

Where Tim's done this before

Thomson Reuters
TIBCO Spotfire
Splash
Goldcast

How it works

Week 1

We listen.

Your team, your customers, your numbers. We look at what you're already doing before we suggest anything new.

Weeks 2 to 4

We build the system.

A plan you can read in five minutes, the content to start it, and the tools wired up so it keeps going.

Every month after

We keep it running.

Shoots, posts, emails and launches on a rhythm. You approve. We do the rest.

Recent work

Not sure where to start? Start with a reset.

Two weeks. We review what you're doing, talk to your customers and hand you a plan you can run with or without us.

Book a call