About Trendline
A Sydney studio that makes complicated things clear and keeps the marketing running. Human first, with AI where it helps.
Who's behind Trendline
Trendline is run by Tim Alexander. Tim has worked across sales, marketing and product management in technology companies. Some were genuinely tricky and nuanced, like tax and analytics software. Others were places where getting the brand right was non-negotiable, like Splash and Goldcast.
He's made a career out of understanding how systems and integrations actually work, and caring about the real-world result, not just connecting one tool to another.
Originally from New Jersey, based in Sydney since 2020.
Where Tim's done this before
How we work
People first.
Real customers, real teams, real voices. AI helps us move faster, never to fake it.
Plain English.
If your buyer can't repeat it back, it isn't finished. We make the complicated make sense.
Systems over heroics.
Good marketing shouldn't depend on someone finding a spare weekend. We build the rhythm in.
Not sure where to start? Start with a reset.
Two weeks. We review what you're doing, talk to your customers and hand you a plan you can run with or without us.
Based in Sydney.
Working everywhere.
Marketing, content and systems for consumer and tech brands that should be better known. Clients in Australia and the US.
Book a call